There are many stories about athletes’ inappropriate conduct, both on TV, in newspapers, and online. Tiger Woods, a golfer, is currently in the news for his issues with marital infidelity. Collectors of sports autographs or memorabilia are concerned about what athletes’ actions might have on their autographed items. Will the autograph reach its full potential or will it decrease in value? This article will examine the effects of athletes’ decisions and actions on the value sports autographs.
Tiger is not the only athlete who will have his “inappropriate acts” broadcast to the world. Before Tiger, there were others like Kobe Bryant and Ron Artest, Andre Agassi and Ben Johnson, Pete Rose, Mark McGwire, and Ben Johnson. They all wish they’d made different choices. Athletes will always be in front of the camera, and technology makes it easy to quickly get bad news.
Each case must be considered when analyzing the effect of athletes’ behavior upon the value of autographs. You need to know the identity of the athlete, their circumstances and where they are at the moment in their careers 스포츠무료중계. While the short term value of sports autographs will likely decrease, the long-term impact will depend on the factors discussed above.
As there is less demand for an athlete’s autograph, the short-term value of the autograph will decline. Like companies, fans do not want to associate with athletes who are inappropriately behaved. Accenture, an ex-sponsor of Tiger Woods, has decided not to provide sponsorship since learning about the scandal. Media outlets will pay attention to the situation and the athlete. There are additional concerns about the future of the athletes and their ability to continue playing their chosen sport. These issues tend to reduce the value of an athlete’s autographs in the near term.
Long-term, fans are more likely to forgive and forget than just forget. This allows autographs from sports to reach new levels of appreciation. Kobe Bryant, an example of an athletic figure who was able rebrand after being accused of sexual assault in 2003. Bryant settled his matter and began to focus on basketball again with renewed enthusiasm. The incident could be described as a personal matter, and had nothing whatsoever to do with basketball. Bryant was still young and had many years to play in the NBA league. Bryant’s fans enjoy the Los Angeles Lakers’ 15th NBA title in 2009.
Athletes who “cheated” in their sports can’t avoid the long-term effects on the value and sentimental value of their autographs. Mark McGwire is an example. He retired in 2001 from baseball and admitted that he used steroids while playing baseball. Roger Maris’ home-run record of 61, which he set in 1969, is well-known to McGwire. McGwire’s ability break the home run record with no steroids will be an ongoing question. McGwire will not be able to break any further records without using steroids. McGwire’s autograph is unlikely to be worth its full value, or to revert back to its previous levels.
Summary: An athlete’s autograph’s value can increase over time if they are able to get more accolades in the future and the issue isn’t directly related to their primary sport.